About
Proper Hotel & Residences Proper Hotel & Residences
LIVE PROPER. STAY PROPER.
We deliver culturally relevant and enriching experiences through iconic design, impeccable service, overthought details, and occasional pampering. While our take on this looser type of luxury is filtered through a West Coast lens, we’ll be debuting Proper hotels, resorts and residences in vibrant neighborhoods across the country, aiming to serve as spirited hubs for travelers and locals alike.
"Passion is what pushes us to find, create, and operate one-of-a-kind properties that we, ourselves, as experienced travelers, want to experience and enjoy with our friends and family."
– BRIAN DE LOWE, PRESIDENT & CO-FOUNDER PROPER HOSPITALITY
The Proper Way
Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Our hotels and residences share a common belief in uncommon luxury, convenience of location and world-class amenities. Anything less just wouldn’t be Proper.
"We are obsessed with delivering top-notch service, memorable design and world-class culinary and entertainment experiences to creative and culturally vibrant cities."
– BRIAN DE LOWE, PRESIDENT & CO-FOUNDER PROPER HOSPITALITY
Proper Hospitality
Proper Hospitality designs, brands, and operates high-end lifestyle hospitality experiences under the Proper, Avalon, and Hotel June brands. Each is a distinctive reflection of the vibrant community surrounding it, yet as a group they share a common belief in uncommon luxury, convenience of location, and world-class amenities provided by locally vetted innovators in food and beverage, technology, art, music, fashion and wellness. Proper Hospitality currently manages 12 luxury lifestyle hotels, resorts and residences in California, Texas and New York.
Proper Giving
Proper Hospitality is centered around the idea that everyone deserves to live well. We’re a growing community of like minded people that live simply, explore often, consume mindfully, love passionately, and give fully. Through our ongoing Proper Giving initiative, we embody our foundational ethos through aligning each of our properties and people with local causes that need our help the most.
